HonourBound was dreamt up and designed here in Lancashire, UK

We're proud of our country here at HonourBound, but we found ourselves frustrated by the lack of ways to show it in a style that compliments our ethos of classy, subtle and somewhat edgy...

We found an existing market overloaded with Union Jack branded clobber which oozed 'tourist', which sat side by side with another catalogue of extreme and political wear which screams 'hooligan'

Being neither tourists nor hooligans, we felt forgotten

Our mission? To fill that gap in the middle

Britain is history, heritage and tradition

Britain is strength, class and might

It is British to be proud, and it is British to have Honour...

And now you can show that you have both.

And not only do you get yourself a fantastic quality item to wear, you get to support those that have helped to uphold the United Kingdoms proud heritage, through our pledge to award

5% of all profits to charities supporting UK military veterans

What's not to like?